How to Use Video to Stand Out as an Author

How to Use Video to Stand Out as an Author I adore trailers, and I was thrilled to have the chance to interview Jerome McLain from BookFrenzyStudios.com about the relevance of book trailers for authors as well as the importance of having a professional one done. My eyes were opened! Hopefully my questions drew out information you, as writers and authors, can use in your marketing. Notebook trailers arent necessarily for novels! Enjoy. 1) Visual is a strong attraction for most people as has been demonstrated on Facebook and other social media. Have you seen video work for books as well? Yes. Larger publishing companies have entire departments devoted to video and book trailer creation because they realize video drives engagement on the web more than any other content. If combined with a video marketing strategy, book trailers are a fantastic book marketing tool. 2) Can a video take a book from obscure to a sales success? No. A books sales success depends on many moving parts such as launch strategy, content and timing in the marketplace. What a video CAN do is get the book noticed among its competitors. According to Invodo.com, 80 percent of consumers are more likely to make a purchase after seeing a prom video. Placing the book trailer on a webpage that contains book purchase links is highly recommended because the trailer can prompt an impulse buy response. 3) How do you cram an entire book into a thirty second, one minute, or ninety-minute segment? What is the art to a great short video trailer? I always begin 4) Are some genres more conducive or appropriate for book trailers? I believe all book genres can benefit from a trailer. It just needs to be appropriate for the tone of the book. For example, trailers dont always need to be fast-paced and dramatic. They can take a subdued approach and be just as powerful. A popular trailer style used currently is to edit together interview clips of the author discussing the book. So, it’s really a matter of creating a trailer in the style that best compliments the book. 5) Do book trailers cost a lot to do well, or are they like most things, you get what you pay for? You definitely get what you pay for. Creating a really good book trailer requires time, creativity and technical expertise. Throwing together a PowerPoint slideshow with some dramatic music does not entice many people to buy. It comes off cheap. You dont need to spend a fortune but you do need to invest enough to look professional. Pricing can range between $500 for a very nice :30 teaser video to $10,000+ which includes live actors, location filming, etc. 6) What makes for a bad trailer? All bad trailers have these elements in common: == no clear or interesting story arc == too many book details (if you tell them everything, why read the book?) == poorly chosen music (audio is 50 percent of the video!) == copyrighted music and or images (this error can prove costly!) == unprofessionally edited (images stay up longer than necessary, bad transitions, etc.) == too long in length (:30 to :60 is a good rule of thumb) 7) Can authors create trailers themselves with little experience? They definitely can create a trailer without experience but it will most likely be perceived as amateurish. Online video editing software or DIY video apps allow you to easily create video. But no software or online app can replace the knowledge, skill and talent required to produce a professional book trailer. Its like an author creating their own book cover: If they are not also experienced in graphic design and typography, it probably wont turn out well. 8) When should an author decide to do a trailer for their upcoming book? When the marketing plan for the book is being developed is a great time to consider how to use a promo video/book trailer to amplify exposure and publicity. The trailer can be used to create buzz and awareness on social media platforms as well as a visual elevator pitch for the book to the media. Also, sending a professional book trailer out to prospective reviewers creates a great first impression of the book. 9) Whats the one brief word of advice you have for authors who are on the fence about investing in a short video for their projects? Youve spent a considerable amount of time writing. Youve invested in professional editing and book cover design. Dont let the first impression of your book be determined Find out more: BookFrenzy Studios provides professional video marketing services for authors including Cinematic Book Trailers, Promotional Videos and Social Media Video Ads. To learn more, visit their website at www.bookfrenzystudios.com

How to Create Amazing Video Content With Meryl Ayres From Wistia

How to Create Amazing Video Content With Meryl Ayres From Wistia Are you using video content in your marketing strategy? With about 87 percent of marketers using video, you wouldn’t be alone. If you haven’t made the leap yet, you might be looking for tips on how to get started. Today we’re going to be talking to Meryl Ayres. She is the associate creative director at Wistia, a software company that helps businesses and marketers get results from their videos. She is going to share her best tips on how to leverage the power of video content to improve your marketing strategy. Some of the highlights of the show include: A bit about Wistia and what Meryl does there. The types of stories and situations that lend themselves well to video content. How Wistia plans and executes their videos, including how they handle off-the-cuff material. Why it’s so important to have a sense of humor, as well as why sometimes humor isn’t the right approach. Meryl’s best tips on creating video content that will resonate with its intended viewers. Which comes first, the video or the post, depending on the circumstances. Why you might not like the sound of your own voice in a video. Hints and tips for someone who is just dipping their toes in the world of video marketing. Powered by PodcastMotor Actionable Content Marketing powered by By AMP052: How To Create Amazing Video Content With Meryl Ayres From Wistia 00:00/00:00 1x 100 > Download file Subscribe on iTunes Leave Review Share Links: Wistia Using Humor in Branded Content Say What? Why Your Voice Sounds So Weird in VideosIf you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud,  Stitcher, and Google Play. Quotes By Meryl: â€Å"Video is an amazing way to teach someone about a concept with a medium that’s dynamic and engaging.† â€Å"Look at what you’re trying to accomplish: Whatever your goals are in social media, can you use video to promote those goals?† â€Å"Consider the holistic content perspective rather than just looking at video in isolation.†